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QuestMobile2021 运动健康人群洞察报告

行业:移动购物|移动音乐|智能设备
2021-04-07
关键词:兴趣圈层运动健身运动消费私域流量KOL
来源:QuestMobile研究院
QuestMobile数据显示,截止2021年2月,超过7.8亿用户线上“云运动”,使用垂直专业健身APP的运动达人规模接近6000万,女性占比51.7%。从年龄兴趣分布上看,00后、90后在健身、减脂方面兴趣很高,80后、70后则更多通过健步进行锻炼;城市分布上,一线城市活跃占比TGI远高于其他城市;地域分布上,北方省份活跃度高于南方。详情请看QuestMobile数据报告

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>

<strong></strong><span>兴趣圈层</span><span>运动健身</span><span>运动消费</span><span>私域流量</span><span>KOL</span>