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QuestMobile2021母婴行业品牌营销洞察报告

行业:移动视频|移动购物|内容平台
2021-03-23
关键词:新消费数据报告品牌营销KOL市场竞争
来源:QuestMobile研究院
QuestMobile数据显示,85、90后已成为母婴用品最主流的消费人群,这部分人群线上消费能力足、意愿强,使得“线上”成为母婴用品的重要购物场景。内容平台、购物渠道、母婴垂类渠道是母婴用品人群获取商品信息、下单购买最重要的三类触媒渠道。其中内容平台最为“杀时间”,母婴用品人群平均每月要花费40个小时。“短视频+电商”的渠道组合最为典型,“抖音+淘宝”“抖音+拼多多”“快手+淘宝”的渗透率分别达到35.5%、25.5%、17.4%。详情请看QuestMobile数据报告

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>

<strong></strong><span>新消费</span><span>数据报告</span><span>品牌营销</span><span>KOL</span><span>市场竞争</span>