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QuestMobile2020 中国移动互联网年度大报告·上

行业:移动购物|生活服务|医疗服务
2021-01-26
关键词:年度报告移动大数据App和小程序品牌营销市场竞争
来源:QuestMobile研究院
QuestMobile数据显示,2020年全网月均MAU11.55亿,从年初的11.45 亿到12月的11.58 亿,净增1303万,月均增速只有1.7%,这中间,还经历了一轮过山车,疫情影响,4月份MAU一度增加到了11.64亿,不过随后震荡回落,移动互联网市场已经全面进入存量时代,用户结构趋于稳定,各城市等级分布变化均小于±0.5%,70后00后随着用户入网率的提升还保持着小幅增长。存量时代下,用户的网络使用程度在进一步加深,人群对于健康、理财、学习的需求在不断增加,线下生活场景持续向线上迁移,例如金融理财、办公商务、生活服务等。详情请看QuestMobile数据报告

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